Dashly provides several key functionalities:
• Lead capture 24/7: Dashly's chatbots and pop-ups are designed to engage and capture leads day and night. By targeting specific audience segments, Dashly ensures that businesses are always in a position to connect with potential customers, no matter the time or place.Segmentation is possible thanks to the user behavior tracking tool. This tracking capability automatically records and stores key user actions, such as which articles they read on your blog, what features they interact with, and which pricing plans they view. For SaaS companies, this information is crucial for effective audience segmentation.You can categorize users who have watched tutorial videos separately from those who have downloaded whitepapers or explored your trial software. This segmentation allows for highly tailored chatbot and other triggered messages interactions that resonate with each user's specific interests and stage in the customer journey. By personalizing conversations based on actions like trial usage or feature exploration, you provide value that can directly influence decision-making. Clients using this data-driven approach with their chatbots have seen an impressive boost in sales, increasing by as much as 31%.
• Lead nurturing: After obtaining contact information, Dashly helps businesses nurture leads towards desired outcomes. Through its multi-step campaigns utilizing on-site messages, emails, push notifications, and messenger texts, Dashly assists in guiding prospects towards meetings, signups, and purchases.For a more targeted and effective approach, Dashly serves as a data-driven assistant, offering the tools to segment audiences and personalize communication based on user behavior insights. Marketers can utilize this data to create more effective nurturing sequences that resonate with prospects. Characteristics such as page views and previous interactions with your company can tailor the nurturing path for each lead.Additionally, Dashly allows to build different communication flows triggered by user reactions or inactions within the sequence. This capability allows marketers to construct a responsive nurturing strategy, adapting to the needs and responses of the leads to guide them toward scheduling meetings, signing up for a service, or making a purchase.By leveraging Dashly's analytics, businesses can continually refine their approach. Marketers have the power to assess the performance of each touchpoint, analyze the success of various messaging tactics, and employ A/B testing to further optimize the sequence, driving conversions and advancing leads effectively through the sales funnel.
• Lead reactivation: Dashly can pinpoint inactive leads within a database, thanks to its comprehensive data collection and storage capabilities. This enables the creation of targeted reactivation sequences communicated through various channels to re-engage with dormant leads.Dashly clients manage to reactivate 2-3% of the user base monthly with reactivation emails.
• AI sales assistant: By deploying an AI assistant, Dashly can pre-qualify leads, identify marketing-qualified leads (MQLs) and collect essential contact information for follow-up. If a lead is an MQL, Dashly’s AI bot collects their information for further contact. If the lead doesn’t qualify as an MQL, Dashly’s bot can lead them down the self-serve funnel. This way, your managers don’t need to waste their time on leads who aren’t gonna convert. AI bot is available across website interaction, email, and messengers, ensuring timely engagement with high-potential leads.